But an important special case is one in which the consequence is a business consequence such as brand tarnish rather than a spectacular software crash. I used to use a hypothetical example of the audience's company name being misspelled on the system display to illustrate the point. Well, it's not hypothetical any more!
Lamborghini sells a quarter-million dollar SUV with numerous software defects, including spelling the company name as "Lanborghini" Guess which defect gets the press?
And it turns out that a software update not only didn't solve the typo, but also broke a bunch more functionality.
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